Our Integrated Approach

Sinclair is an award-winning independent PR, digital and experiential agency. We work across industry and sector with one ambition – to create business impact for our clients through persuasive storytelling. Our bold approach to brand communications builds value, inspires action, changes opinion and grows reputation. Our expert team of strategists deliver seamlessly integrated PR programmes that ensure brands are shaping the conversations that matter.

We reach across APAC and international markets from our four hubs in Asia and through the Tribe Global network.

Media Relations

We develop media relationships on behalf of our clients to build reputation, enhance brand relevance and cultivate trust.

Social Media

We build communities for our clients, creating value from social influence and shareability.

Digital Solutions

We devise digital strategies that attract, engage and motivate audiences, ultimately driving value for our clients.

Influencer Marketing

We amplify brand storytelling through authentic third-party endorsements that are forward-thinking and relevant to target audiences.

Content Creation

We create engaging and emotive content to give your brand a voice that stands out from the crowd.

Events

We craft events, conferences and experiential activations that enhance brand affinity with media, consumer and trade.

Partnerships

We develop meaningful brand collaborations, sponsorships and stakeholder strategies that have long-term business impact.

Measurement & Insights

We monitor brand health, track trends, distil research and logically report to ensure understanding and real-time feedback that brands need to respond to quickly.

Brand Strategy

We develop strategy that drives long-term success and business growth. We partner with clients to deliver compelling and creative strategy communicated across channel and platform in a clear consistent voice.

Digital

Brand Strategy

Positioning | Key Messages | Brand Development |
Storytelling | Project Management | Issues Planning & Management

PR

Media Relations

  • Brand Analysis & Review
  • PR Strategy Development
  • Press Office
  • Media Angles
  • Narrative Development
  • Media Engagement
  • Story Pitching
  • Tool Kits / Press Kits
  • Press Releases
  • Crisis Communications
  • Press Fam Trips
  • Media Training
Social

Social Media

  • Insights & Planning
  • Editorial Calendar Planning
  • Social Listening & Monitoring
  • Social Media Advertising
  • WeChat Marketing
  • Creative Online-to-Offline Campaigns
  • Community Management
Digital

Influencer Marketing

  • Influencer Strategy
  • Identification & Selection
  • Influencer Liaison
  • Strategic Briefing
  • Influencer Seeding
  • Content Partnership
  • Influencer Engagement
Marketing

Digital Solutions

  • Strategy & Insights
  • Paid Search & Media
  • SEO
  • Display Advertising
  • Mobile Strategy
  • Digital CRM
  • China Internet Marketing
  • Web Development & Analytics
  • E-Commerce Marketing
  • Email Marketing
  • Integrated Campaigns
PR

Content Creation

  • Content Marketing
  • Content Strategy
  • Strategic Storytelling
  • Editorial Planning
  • Thought Leadership
  • Copywriting
  • Editing
  • Translation
  • Content Localisation
Social

Events

  • Media Events
  • Stakeholder Events
  • VIP Events
  • Conferences
  • Experiential Activations
Digital

Partnerships

  • Partnership Strategy
  • Partner identification
  • Co-Branding Liaison
  • Sponsorship Liaison
  • Stakeholder Mapping
  • Stakeholder Communications Plan
Marketing

Measurement & Insights

  • Brand Health Check
  • Media Audit
  • Industry Research
  • Sector Insights
  • Media Monitoring
  • Analytics
  • Reporting

Our Clients

Awards & Recognition

Marketing Magazine PR Awards 2020

Marketing Magazine PR Awards 2020

Marketing Magazine Events Awards 2020

Marketing Magazine Events Awards 2020

IN2Sabre Awards APAC 2020

IN2Sabre Awards APAC 2020

Campaign Asia PR Awards 2020

Campaign Asia PR Awards 2020

Campaign Agency of the Year 2020

Campaign Agency of the Year 2020

2020-aoy-apac-finalist-ribbon

2020-aoy-apac-finalist-ribbon

2020 Marketing Magazine Agency of the Year

The SABRE Awards APAC 2019

The SABRE Awards APAC 2019

The Drum Awards 2019

The Drum Awards 2019

Marketing Magazine PR Awards 2019

Marketing Magazine PR Awards 2019

Marketing Magazine Events Awards 2019

Marketing Magazine Events Awards 2019

Golden Flag Award 2019

Golden Flag Award 2019

Campaign Asia PR Awards 2019

Campaign Asia PR Awards 2019

APAC Stevie Awards 2019_Bronze

APAC Stevie Awards 2019_Bronze

APAC Stevie Awards 2019_Gold

APAC Stevie Awards 2019_Gold

The Gold Standard Awards 2018

The Gold Standard Awards 2018

Campaign Asia Agency of the Year 2018

Campaign Asia Agency of the Year 2018

APAC Stevie Awards 2018_Silver

APAC Stevie Awards 2018_Silver

APAC Stevie Awards 2018_Gold

APAC Stevie Awards 2018_Gold

4th HK PR Awards 2018

4th HK PR Awards 2018

Marketing PR Awards 2018

Marketing Interactive PR Awards 2018

Gold: Best PR Campaign – China (Swire Properties)
Bronze: Best Launch/Relaunch (Swire Properties)
Bronze: Best Experiential PR Campaign (Parkview Arts Action)
Bronze: Best Promotional Campaign (Singapore Tourism Board)
Bronze: Best Use of Budget (Sinclair)
Rising Star: Elly Porter

Mumbrella Asia Awards 2018

Mumbrella Asia Awards 2018

Independent Agency of the Year
Agency Leader of the Year (Kiri Sinclair)

Marketing Magazine Agency of the Year Awards 2018

Marketing Magazine Agency of the Year Awards 2018

PR Agency of the Year (Local Hero)

PR Awards Asia 2018

Campaign Asia PR Asia Awards 2018

Greater China PR Consultancy of the Year
PR Agency Head of the Year: Kiri Sinclair
Young PR Professional of the Year (Agency): Rosanna Herries

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