Sinclair is an award-winning independent PR, digital and experiential agency. We work across industry and sector with one ambition – to create business impact for our clients through persuasive storytelling. Our bold approach to brand communications builds value, inspires action, changes opinion and grows reputation. Our expert team of strategists deliver seamlessly integrated PR programmes that ensure brands are shaping the conversations that matter.
We reach across APAC and international markets from our three hubs in Greater China and through the Tribe Global network.
We develop media relationships on behalf of our clients to build reputation, enhance brand relevance and cultivate trust.
We devise digital strategies that attract, engage and motivate audiences, ultimately driving value for our clients.
We amplify brand storytelling through authentic third-party endorsements that are forward-thinking and relevant to target audiences.
We create engaging and emotive content to give your brand a voice that stands out from the crowd.
We craft events, conferences and experiential activations that enhance brand affinity with media, consumer and trade.
We develop meaningful brand collaborations, sponsorships and stakeholder strategies that have long-term business impact.
We monitor brand health, track trends, distil research and logically report to ensure understanding and real-time feedback that brands need to respond to quickly.
We develop strategy that drives long-term success and business growth. We partner with clients to deliver compelling and creative strategy communicated across channel and platform in a clear consistent voice.
Positioning | Key Messages | Brand Development |
Storytelling | Project Management | Issues Planning & Management
Gold: Best PR Campaign – China (Swire Properties)
Bronze: Best Launch/Relaunch (Swire Properties)
Bronze: Best Experiential PR Campaign (Parkview Arts Action)
Bronze: Best Promotional Campaign (Singapore Tourism Board)
Bronze: Best Use of Budget (Sinclair)
Rising Star: Elly Porter
Independent Agency of the Year
Agency Leader of the Year (Kiri Sinclair)
PR Agency of the Year (Local Hero)
Greater China PR Consultancy of the Year
PR Agency Head of the Year: Kiri Sinclair
Young PR Professional of the Year (Agency): Rosanna Herries
Gold: The Best Public Influence for Content Marketing
Under-30 Achiever of the Year: Holly Chan
Gold: Best Engagement – Mass Community (Swire Properties)
Silver: Campaign of the Year (Singapore Tourism Board)
Silver: Most Effective PR Campaign (Hong Kong Art Gallery Association)
Bronze: Best PR Campaign – Public Awareness (Swire Properties)
Bronze: Best PR Campaign – Public Services (Hong Kong Art Gallery Association)
Bronze: Best PR-Led Integrated Communications (Singapore Tourism Board)
Rising Star: Holly Chan
Winner: Social Media Influencer of the Year (South Australia Tourism Commission)
Silver: Award for Innovation in the Use of Celebrities or Public Figures (South Australia Tourism Commission)
Bronze: Award for Innovation in the Use of Video (Singapore Tourism Board)
Winner: Consultancy of the Year – In Country (Sinclair)
Bronze: Excellence in Travel and Hospitality Marketing (South Australian Tourism Commission)
Bronze: Excellence in Event Marketing (Art Central)
Gold: Best Experiential PR Campaign (Taste of Hong Kong)
Silver: Best PR Campaign – Consumer (Singapore Tourism Board)
Silver: Most Effective PR Campaign (Event Horizon for British Council)
Silver: Best PR-Led Integrated Communications (Taste of Hong Kong)
Silver: Best Influencers Strategy (South Australian Tourism Commission)
Silver: Best Use of Budget (Regina Miracle)
Bronze: Best PR Campaign – Lifestyle (Tourism Australia)
Bronze: Best PR Campaign – Public Awareness (Event Horizon for British Council)
Winner: Travel and Tourism (Singapore Tourism Board)
Silver: Communications or PR Campaign/Program of the Year – Art & Entertainment (Event Horizon for British Council)
Bronze: Communications or PR Campaign/Program of the Year – Art & Entertainment (Art Central)
Winner: Mumbrella Award for Bravery (Event Horizon for British Council)
Silver: Excellence in Public Relations (Expedia.com.hk)
Gold: Best PR Led Integrated Campaign (Art Central)
Bronze: Most Effective PR Campaign (Art Central)
Gold: Best PR-Led Integrated Campaign (Singapore Tourism Board)
Silver: Best F&B Campaign (JIA Group)