Our Integrated Approach

Sinclair is an award-winning independent PR, digital and experiential agency. We work across industry and sector with one ambition – to create business impact for our clients through persuasive storytelling. Our bold approach to brand communications builds value, inspires action, changes opinion and grows reputation. Our expert team of strategists deliver seamlessly integrated PR programmes that ensure brands are shaping the conversations that matter.

We reach across APAC and international markets from our four hubs in Asia and through the Tribe Global network.

Media Relations

We develop media relationships on behalf of our clients to build reputation, enhance brand relevance and cultivate trust.

Social Media

We build communities for our clients, creating value from social influence and shareability.

Digital Solutions

We devise digital strategies that attract, engage and motivate audiences, ultimately driving value for our clients.

Influencer Marketing

We amplify brand storytelling through authentic third-party endorsements that are forward-thinking and relevant to target audiences.

Content Creation

We create engaging and emotive content to give your brand a voice that stands out from the crowd.

Events

We craft events, conferences and experiential activations that enhance brand affinity with media, consumer and trade.

Partnerships

We develop meaningful brand collaborations, sponsorships and stakeholder strategies that have long-term business impact.

Measurement & Insights

We monitor brand health, track trends, distil research and logically report to ensure understanding and real-time feedback that brands need to respond to quickly.

Brand Strategy

We develop strategy that drives long-term success and business growth. We partner with clients to deliver compelling and creative strategy communicated across channel and platform in a clear consistent voice.

Digital

Brand Strategy

Positioning | Key Messages | Brand Development |
Storytelling | Project Management | Issues Planning & Management

PR

Media Relations

  • Brand Analysis & Review
  • PR Strategy Development
  • Press Office
  • Media Angles
  • Narrative Development
  • Media Engagement
  • Story Pitching
  • Tool Kits / Press Kits
  • Press Releases
  • Crisis Communications
  • Press Fam Trips
  • Media Training
Social

Social Media

  • Insights & Planning
  • Editorial Calendar Planning
  • Social Listening & Monitoring
  • Social Media Advertising
  • WeChat Marketing
  • Creative Online-to-Offline Campaigns
  • Community Management
Digital

Influencer Marketing

  • Influencer Strategy
  • Identification & Selection
  • Influencer Liaison
  • Strategic Briefing
  • Influencer Seeding
  • Content Partnership
  • Influencer Engagement
Marketing

Digital Solutions

  • Strategy & Insights
  • Paid Search & Media
  • SEO
  • Display Advertising
  • Mobile Strategy
  • Digital CRM
  • China Internet Marketing
  • Web Development & Analytics
  • E-Commerce Marketing
  • Email Marketing
  • Integrated Campaigns
PR

Content Creation

  • Content Marketing
  • Content Strategy
  • Strategic Storytelling
  • Editorial Planning
  • Thought Leadership
  • Copywriting
  • Editing
  • Translation
  • Content Localisation
Social

Events

  • Media Events
  • Stakeholder Events
  • VIP Events
  • Conferences
  • Experiential Activations
Digital

Partnerships

  • Partnership Strategy
  • Partner identification
  • Co-Branding Liaison
  • Sponsorship Liaison
  • Stakeholder Mapping
  • Stakeholder Communications Plan
Marketing

Measurement & Insights

  • Brand Health Check
  • Media Audit
  • Industry Research
  • Sector Insights
  • Media Monitoring
  • Analytics
  • Reporting

Our Clients

Awards & Recognition

Marketing PR Awards 2018

Marketing Interactive PR Awards 2018

Gold: Best PR Campaign – China (Swire Properties)
Bronze: Best Launch/Relaunch (Swire Properties)
Bronze: Best Experiential PR Campaign (Parkview Arts Action)
Bronze: Best Promotional Campaign (Singapore Tourism Board)
Bronze: Best Use of Budget (Sinclair)
Rising Star: Elly Porter

Mumbrella Asia Awards 2018 winner

Mumbrella Asia Awards 2018

Independent Agency of the Year
Agency Leader of the Year (Kiri Sinclair)

Marketing Magazine AOTY 2018

Marketing Magazine Agency of the Year Awards 2018

PR Agency of the Year (Local Hero)

PR Awards Asia 2018

Campaign Asia PR Asia Awards 2018

Greater China PR Consultancy of the Year
PR Agency Head of the Year: Kiri Sinclair
Young PR Professional of the Year (Agency): Rosanna Herries

Golden Flag Award

Golden Flag Award 2017

Gold: The Best Public Influence for Content Marketing

Mumbrella Asia Awards 2017

Mumbrella Asia Awards 2017

Under-30 Achiever of the Year: Holly Chan

Marketing Magazine PR Awards 2017

Marketing Magazine PR Awards 2017

Gold: Best Engagement – Mass Community (Swire Properties)
Silver: Campaign of the Year (Singapore Tourism Board)
Silver: Most Effective PR Campaign (Hong Kong Art Gallery Association)
Bronze: Best PR Campaign – Public Awareness (Swire Properties)
Bronze: Best PR Campaign – Public Services (Hong Kong Art Gallery Association)
Bronze: Best PR-Led Integrated Communications (Singapore Tourism Board)
Rising Star: Holly Chan

Mumbrella Asia Awards 2017

Winner: Social Media Influencer of the Year (South Australia Tourism Commission)

Asia Pacific Stevie Awards 2017

Silver: Award for Innovation in the Use of Celebrities or Public Figures (South Australia Tourism Commission)
Bronze: Award for Innovation in the Use of Video (Singapore Tourism Board)

Gold Standard Awards 2016

The Gold Standard Awards 2016

Winner: Consultancy of the Year – In Country (Sinclair)

Marketing Magazine’s Marketing Excellence Awards 2016

Bronze: Excellence in Travel and Hospitality Marketing (South Australian Tourism Commission)
Bronze: Excellence in Event Marketing (Art Central)

PR Awards 2016

Marketing Magazine PR Awards 2016

Gold: Best Experiential PR Campaign (Taste of Hong Kong)
Silver: Best PR Campaign – Consumer (Singapore Tourism Board)
Silver: Most Effective PR Campaign (Event Horizon for British Council)
Silver: Best PR-Led Integrated Communications (Taste of Hong Kong)
Silver: Best Influencers Strategy (South Australian Tourism Commission)
Silver: Best Use of Budget (Regina Miracle)
Bronze: Best PR Campaign – Lifestyle (Tourism Australia)
Bronze: Best PR Campaign – Public Awareness (Event Horizon for British Council)

Asia-Pacific Excellence Awards 2016

Winner: Travel and Tourism (Singapore Tourism Board)

Asia Pacific Stevie Awards 2016

Silver: Communications or PR Campaign/Program of the Year – Art & Entertainment (Event Horizon for British Council)
Bronze: Communications or PR Campaign/Program of the Year – Art & Entertainment (Art Central)

Mumbrella Asia Awards 2016

Winner: Mumbrella Award for Bravery (Event Horizon for British Council)

Marketing Magazine’s Marketing Excellence Awards 2015

Silver: Excellence in Public Relations (Expedia.com.hk)

Marketing Magazine PR Awards 2015

Gold: Best PR Led Integrated Campaign (Art Central)
Bronze: Most Effective PR Campaign (Art Central)

PR Awards 2014

Marketing Magazine PR Awards 2014

Gold: Best PR-Led Integrated Campaign (Singapore Tourism Board)
Silver: Best F&B Campaign (JIA Group)

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