Vita Coco is the world’s leading coconut water brand, originally introduced in New York in 2004. Today, Vita Coco is available in 30 countries and is one of the most popular natural beverages in the world.
Leading the Hong Kong market launch in 2016, our challenge was to position Vita Coco as a playful, friendly and cheeky must-drink brand in a market already saturated with established competitors and little awareness of the benefits of coconut water. Educating and expanding the segment was critical.