We strategically launched the free, 24-hour sports channel to appeal to sports fans, positioning the brand for active local engagement.

• Announced LeSports as the official sports content media partner of key broadband and cable providers in Hong Kong
• Created noise for its exclusive broadcasting rights for the Premier League, the FA Cup and the NBA, in addition to more than 2,500 licensed sports matches
• Working within LeSports’ mission to support and promote the sports industry in the city, we drove influence through working with local sports personalities
• Developed a creative and consistent campaign, engaging international sports stars such as former Liverpool player Robbie Fowler and legendary NBA player Clyde Drexler to ensure outreach to a wider audience
• Created and prepared issue management manual to ensure smooth communication processes internally and externally
• Built relationships with Hong Kong and mainland China media and influencers including lining up an NBA Beijing media tour
• Lined up client meet-and-greets to create editorial opportunities with key media and influencers