Boosting awareness for brand offerings via WeChat

DBS Treasures
Challenges

DBS Treasures connects clients with relationship managers that optimise wealth management portfolios on their behalf while sharing unique offerings only available to account holders. Sinclair was appointed to strengthen brand awareness for DBS Treasures via WeChat, ultimately leading to more individuals opening accounts with the bank.

Approach

Strategy Built emotional connections for the brand and its target audience through creative storytelling, focusing on lifestyle-driven content.

Content Matched messaging with potential clients by identifying where in the conversion funnel they stand, ensuring to push content that was relevant to their consumer journey, while also building thought leadership.

Visual Used the brands identity and combined this with beautiful images to create visual stories that elevated the content.

Engage Interacted with content readers through the app to build knowledge of the bank’s products and services.

Outcomes
+700
average views per article
+370
new followers acquired
+5,000
likes, comments and reposts for WeChat articles
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