Having studied Public Relations at Boston University before jumping in to the PR agency circuit, Nina has sound understanding of the industry backed up by real world experience. Nina’s expertise in integrated communications ranges from strategic planning, social media, content creation, storytelling, and event management. Every task that Nina is involved with benefits from her critical thinking and global mindset, as she sets out to reach the goals of her clients.
Nina has worked with clients from a wide range of sectors such as consumer lifestyle, fashion and arts, spanning both local and international brands. The diversity of clients has helped her build strong relationships with both journalists and influencers covering many beats and sectors.
Nina earned a Master’s Degree in Public Relations from Boston University, and a Bachelor’s Degree in Journalism from Huazhong University of Science and Technology. She is fluent in Mandarin and English.
The thing I love most about my job is… always stay curious and open-minded about everything.
I find my inspiration from… travelling, people-watching and discussing with diverse individuals.
My hidden talent… I am a singer and guitarist, and I’ve even got my own Indie rock band!
The rise of “arts and culture” consumers in China is driving major lifestyle changes and reshaping the consumer world. How can your brand use arts and culture to better engage audiences?