Senior Executive – Social Media, Shanghai

Shanghai, Full-Time, 30 Oct 2019

We are currently looking for a dynamic digital and social media professional to join our growing digital team. Creative thinking and a passion for driving brands to the next level are a must!

Responsibilities

  • Develop social media strategy and content calendar for both clients and the agency
  • Be responsible for social media copywriting, social media advertising, channel management and campaign execution (WeChat, Weibo, Douyin, KOLs, etc.)
  • Create localised and creative social media content
  • Successfully integrate social media strategies with digital, e-commerce, PR and events
  • Create dynamic, out-of-the-box social campaign ideas
  • Identify influencer and aggregator partnership for clients, initiate and supervise the partnership programs
  • Be responsible for project execution and client communications
  • Social channel performance monitoring and reporting
  • Set and achieve social media KPIs such as follower acquisition, reach and engagement on behalf of both the agency and clients
  • Stay up to date with the latest social media trends and adopt new social media practices as appropriate

Requirements

  • Minimum 2 years social media experience. Applicants with less experience will be considered for the Executive – Social Media role
  • Bachelor’s degree, or above, in communications, journalism or related field
  • Native Chinese speaker with excellent oral and written communication skills in English and Chinese
  • Strong networking, communication and presentation skills
  • Must be familiar with social media channels (WeChat, Weibo, Douyin, KOLs, etc.)
  • Knowledge in e-commerce channels (Tmall, Little Red Book, etc.) is an advantage
  • Established media contact would be an advantage
  • Proficient in MS Office
  • Proactive, creative, enthusiastic team player
  • High attention to details and accuracy
  • Experience in social media management

Please send your cover letter and CV with expected salary by clicking Apply Now.

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We look forward to starting a conversation with you.

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