With a prime location and a range of entertainment, lifestyle and wellness experiences, ifc mall strives to be the first in Asia to bring exciting and engaging experiences to visitors through thematic campaigns and flagship brand boutiques. Keen competition among shopping malls in Hong Kong and the continued rise of e-commerce has seen a change in consumer behaviour and expectations that surround the function and role of malls. The objective of our ongoing integrated communications strategy is to reinforce the mall’s reputation as the leading lifestyle destination in Hong Kong, while increasing footfall and public engagement.
Craft consistent and strong messaging to reinforce ifc mall’s reputation as Hong Kong’s leading lifestyle destination.
Create different storylines leveraging engaging in-mall activations, interactive seasonal installations and year-round experiences to drive shareability and engagement.
Strong market leadership
Reinforce ifc mall’s strong reputation for creating immersive and engaging seasonal installations and thematic campaigns while highlighting the mall’s diverse line-up of tenants and offerings.
Invite media and KOLs to experience exclusive media events, and partner with KOLs to create unique social media content for different campaigns.
Identify and leverage different organisations in the community to curate a rich and educational journey for all visitors.