Profiling the CEO of an international destination

lebua Hotels & Resorts
Challenges

Creative storytelling for business impact

lebua Hotels & Resorts is Bangkok-based luxury hotels and restaurants company with locations in Thailand, India, and New Zealand. Founded with one restaurant in 2003, today lebua is now internationally recognised for its collection of restaurants and bars. Led by visionary Deepak Ohri, Founder and CEO, lebua’s unique approach to hospitality allows each guests to create emotional experience, leaving them wanting more. To tap into the core consumer audience, people that have aspirations, enjoy life and don’t mind spending for quality, Sinclair was appointed to make a real business impact through creative corporate storytelling.

 

Approach

Strategy Provided strategic counsel on all brand’s new campaigns and selected what would be relevant at an international level.

Narrative Ensured lebua was top-of-mind within the right target audience by creating insight-driven storylines to allow CEO Deepak Ohri to comment on current market trends, including COVID-19, and share his professional journey with top-tier publications.

Thought Leadership Secured top-tier interviews with international publications based in the region to attract the target audience that would enjoy the brand’s offerings.

Engage Developed new media relationships on behalf of the brand through proactive media outreach in Singapore and Hong Kong, and pushed brand messaged through various owned and earned media channels.

Outcomes
+320
stories in print, online and social publications
6
high quality interviews with the CEO
+2 billion
across regional and international publications
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