Positioning dining within the arts

Duddell's
Challenges

To position Duddell’s first and foremost as a hub for the arts community, while highlighting the restaurant’s fine Cantonese cuisine, expertly created cocktails, and multi-functional interior design.

Approach
  • Guided the conversation through Duddell’s founders with a focus on the uniqueness of the ground-breaking concept
  • Positioned Duddell’s within the art space by inviting key media, influencers and opinion leaders to engage with the art committee and design team
  • Created buzz and coverage via a constant series of storylines that attracted the attention of influential media and bloggers
  • Facebook was used to communicate brand values and encourage dialogue with both existing and potential artists and designers
  • Focused international media attention on Duddell’s Art Programme, highlighting a calendar of exhibitions, film screenings and discussions. Guest curators included Amelie von Wedel, MAP Office, Ai Weiwei, Inti Guerrero and Philip Tinari
  • Celebrated traditional local festivals with a modern twist, with annual mooncake and Chinese New Year cake boxes designed by established Hong Kong creatives such as Douglas Young of G.O.D. and Stanley Wong, A.K.A. anothermountainman
Duddells
Outcomes
  • Restaurant awarded multiple accolades including two Michelin stars, and recognition from local industry titles including Hong Kong Tatler and Crave
  • Attracted luxury brands such as Alexander McQueen, Art Basel and Givenchy to host large-scale events
  • +480 stories were published globally in print, online and on TV, across F&B, lifestyle, art and culture sections
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