To position Duddell’s first and foremost as a hub for the arts community, while highlighting the restaurant’s fine Cantonese cuisine, expertly created cocktails, and multi-functional interior design.
Approach
Guided the conversation through Duddell’s founders with a focus on the uniqueness of the ground-breaking concept
Positioned Duddell’s within the art space by inviting key media, influencers and opinion leaders to engage with the art committee and design team
Created buzz and coverage via a constant series of storylines that attracted the attention of influential media and bloggers
Facebook was used to communicate brand values and encourage dialogue with both existing and potential artists and designers
Focused international media attention on Duddell’s Art Programme, highlighting a calendar of exhibitions, film screenings and discussions. Guest curators included Amelie von Wedel, MAP Office, Ai Weiwei, Inti Guerrero and Philip Tinari
Celebrated traditional local festivals with a modern twist, with annual mooncake and Chinese New Year cake boxes designed by established Hong Kong creatives such as Douglas Young of G.O.D. and Stanley Wong, A.K.A. anothermountainman
Outcomes
Restaurant awarded multiple accolades including two Michelin stars, and recognition from local industry titles including Hong Kong Tatler and Crave
Attracted luxury brands such as Alexander McQueen, Art Basel and Givenchy to host large-scale events
+480 stories were published globally in print, online and on TV, across F&B, lifestyle, art and culture sections
