Maximising digital presence for new flight routes

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Tigerair

Challenges

To announce the launch of new Tigerair routes from Hong Kong, and drive sales through engagement on media, marketing and digital channels.

Approach

Enhanced digital exposure through online brand awareness, sales campaigns and cash voucher giveaways
Recruited influencers and social fans to increase engagement
Developed partnerships and collaborative promotions with leading travel communities in Hong Kong
Worked with travel magazines and online travel platforms to create new audience outreach channels

Outcomes

+28,000

visitors to a flash sales promotion within a 5-day period

+11,000

new Facebook fans within 3 months

+12,500

players in a social competition