A new Hysan Developments project, Bizhouse launched in January 2020, bringing its first-of-its-kind hybrid live-work concept to Hong Kong. Incorporating a smart and transformative design that embraces lifestyle and working needs, Bizhouse is dedicated to introduce the perfect space for live and work for entrepreneurs and creative professionals.
Sinclair was appointed to be the digital partner for Hysan Bizouse and set the following communication objectives through social media channels to engage with potential customers of Bizhouse via social media, acquire new followers and develop a fan base, curate relevant brand content to align with Bizhouse brand messages, and leverage digital marketing tactics to attract new tenants.
Insight The target audience is known as New Generation Entrepreneurs. They are not solely business owners or someone with a passion to build a successful company. They are entrepreneurs who fall under a specific profile.
Strategy Identified unique selling points of Bizhouse and highlighted them to stand out from current market offerings. Ensured that all content resonated with the local audiences’ living and working model, while being supported by a holistic digital advertising campaign.
Storytelling Developed strong narratives to ensure consistent communications about the newly introduced live-work concept, highlighting the brand story, design, facility, and community engagement aspects.
Thought Leadership Took the leading position in educating the market about the live-work concept by identifying relevant brand spokespeople with unique industry insight
Amplification Leveraged digital marketing tactics, including Facebook, LinkedIn and Google ad campaigns to increase paid traffic volume at a low cost.
Sustain Continued the conversation and momentum through on-going digital campaigns across social media platforms and online portal.