Educating consumers
Seedlip is the world’s first distilled non-alcoholic spirit, first launched to great acclaim in the UK in 2015. A totally new beverage category for discerning drinkers, Seedlip solves the ever-growing dilemma of ‘what to drink when you’re Not drinking®’. In 2018, Sinclair was appointed to launch Seedlip in Hong Kong’s competitive beverage market. Educating consumers to understand the story and benefits of Seedlip was key to creating market impact.
Strategy
Developed key messages for a Hong Kong audience about an internationally celebrated product
Thought Leadership
Arranged high- profile media interviews with founder Ben Branson to share the brand story and highlight key messages
Experience
Invited top tier F&B, lifestyle and wellness media to experience Seedlip drinks at the media launch and Taste of Hong Kong, and gifted media and influencers with a bottle of Seedlip
Localise
Highlighted outlets in Hong Kong where Seedlip can be tasted, answering the dilemma of ‘what to drink when you’re not drinking®’.
Globalise
Allowed consumers to feel part of a wider community by introducing the ‘N o l o’ campaign to Hong Kong. Taking place in 15 cities across the world the first No and Low Cocktail Bar (N o l o by Seedlip) was an innovative and inclusive new bar concept which saw an emphasis on a drink’s flavour and ingredients rather than the alcohol content.
