Odinson, a boutique, independent fitness studio opened in Sheung Wan in June 2016. The 2-floor wellness hub is the first boutique studio of its kind to provide a balanced offering of personal training and yoga. The studio is also home to Mr. Green Juice, a premium-quality organic juicery and eatery.
The key challenge was to build awareness of the brand in a highly competitive and saturated fitness market. The location is also within a multi-story building with no shop front to attract footfall. Odinson’s commitment to small classes and personalised offerings was reflected in their membership pricepoints, higher than larger fitness chain competitors.
The strategy needed to generate buzz and awareness around the Odinson brand and points of difference. Our messaging positioned Odinson as a fitness and yoga studio that focused on a balance of fitness and yoga for a transformation of mind and body. Championing holistic wellness, our message was of a balanced offering of fitness, yoga and nutrition for optimal health.