• Created two experiential campaigns to educate media and KOLs about the new line
• Forged powerful brand collaborations to convey our message of fitness, fashion and empowerment
• Invited targeted Chinese and English Media to ‘bounce’ test Regina Miracle’s new line of sports bras at a trendy Hong Kong gym
• Treated media to a personalised sports bra fitting, trampoline workout and complimentary hair styling and gift bags post-workout to emphasise the brand’s focus on fashion and lifestyle
• Sponsored instructors at the popular BounceLimit gym to wear Regina Miracle – adding credibility and boosting brand visibility
• Furthered Regina Miracle’s partnerships by inviting KOLs to an intimate workshop, complete with bra fittings and education points about the brand, encouraging social media shares and increasing visibility

• Established valuable relationships between Regina Miracle and local brands focused on the same messages of confidence, fitness and beauty
• Significant KOL brand engagement on social media, spreading awareness and generating visibility for the brand
• +80 features in multiple publications read by Regina Miracle’s target market, including Cosmo Body, The Loop, Liv Magazine and She.com

Awards won
Marketing Magazine PR Awards 2016 – Best Use of Budget (Silver)