Introducing generations of excellence to the Mainland Chinese spirits industry ​

Rémy Cointreau Group
Challenges

Cementing international brand reputation 

The Rémy Cointreau Group brings together a range of exceptional spirits that draw their strength from their authenticity and originality. Each product has been handed down from generation to generation, having the good fortune to be heirs to beautiful terroirs and insightful expertise.

Rémy Cointreau Group participated in the 3rd China International Import Expo (CIIE) for the first time to present all its brands. The key challenge was to ensure each brand stood out from its competitor set, while also creating buzz during this important moment for the brand. 

Approach

Strategy Created a circle of engagement online and offline by developing comprehensive brand stories to tease, launch and sustain the target audience through media relations, thought leadership and influencer marketing. 

Thought Leadership Secured in-depth high quality interviews throughout the campaign with the Greater China brand CEO.

Engage Invited top tier state-owned media and publications across industries to the CIIE booth for a hands on experience and taste of the products, ensuring to build and maintain strong relationships on behalf.

Influence Worked with high-brow social media influencers to build advocacy among different layers of stakeholders by sharing pictures and videos online. 

Outcomes
+4,600
guests, media, government officials and influencers visited the booth​
+300 million​
reached through media and KOLs outreach​
+30
in-depth video & written interviews were conducted ​
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