Introducing a new brand to Chinese consumers via WeChat

Hydrodol
Challenges

BioRevive is an Australian-owned natural medicine and device company. For two decades, their family business has created and distributed innovative and effective solutions to everyday maladies. Sinclair was appointed to develop creative and engaging content for BioRevive’s WeChat channel, promote its halo product hangover relief, HYDRODOL through WeChat.

Approach

Strategy Devised an editorial calendar inclusive of timely topics that were relevant to the interests of followers. 

Content Created interactive content, piggy-backed on trending topics and used story-telling to keep the content engaging while informative.

Tone of voice Incorporated a casual, social media-friendly tone of voice to keep the content engaging while remaining on-brand.

Visuals Developed creative visuals and article layouts that tailored to different themes with use of SVG to keep the feed interesting.

Outcomes
+100
Average article views
+360
new followers acquired
+10
Average article engagements
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