Our retainer with Singapore Tourism Board challenges us to find new ways of engaging the Hong Kong market, creating a positive image of Singapore as a must-visit tourism destination. Our objective was to strengthen STB’s affiliation with the target audience through engagement with media, KOLs and digital influencers.
Strategy was built around the insight that social media is a key resource and driver of travel destination choices for Hong Kongers, with KOLs and digital influencers leading the conversation.
Singapore Weekend