Establishing thought leadership in Hong Kong’s coffee culture

The Coffee Academics

To establish Jennifer Liu, founder of caffè HABITŪ and The Coffee Academïcs, as a pioneering female business leader and champion of Hong Kong’s coffee culture.

  • Positioned Jennifer as a leader in Hong Kong’s percolating coffee culture though profile pieces in entrepreneurship, business and lifestyle publications
  • Supported the growth of the brand, launching their first outlet in Causeway Bay to four outlets with openings in Tsim Sha Tsui, Wan Chai and Repulse Bay
  • Sought opportunities for Liu to share her story as a leading female entrepreneur in Asia
Coffee Academy wall
pieces of media coverage in one year
media and bloggers attended events during the year
media interviews for feature story placements
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