Tag: Consumer

Consumer, Positioning

Reinvigorating Rituals: How the brand used themed storytelling to amplify its local presence

Rituals

Baby Shark, Aaron Kwok and McDonald's Hong Kong CEO Randy Hui on stage at the launch event

Consumer, Positioning

Strengthening brand positioning through industry leadership and consumer education

McDonald's Hong Kong

OATSIDE cartons on a manufacturing line

Consumer, Launch Strategy

Creating excitement for a new oat milk brand through an integrated PR campaign

OATSIDE

An oyster rests on a plate setting, with a glass of wine and wine bottle in the background

Consumer, Events

Generating awareness for luxury European F&B brands in the Singapore market

Marennes Oléron Oyster Quality Group & Chablis Wines

Rémy Cointreau: Demonstrating F&B product excellence and market commitment at the inaugural China International Consumer Products Expo (CICPE)

Rémy Cointreau

Consumer, Health & Wellness, Positioning, Tech

Positioning new technology with thought leadership

AURABEAT

Consumer, Health & Wellness, Launch Strategy, Positioning

Introducing an international teledentistry brand to Hong Kong thorugh integrated PR solutions

SmileDirectClub

China, Consumer, Digital Marketing

Introducing a new healthcare brand to Chinese consumers via WeChat

Hydrodol

Consumer, Launch Strategy, Positioning

Launching a cultural-retail destination through narrative-driven media and influencer engagement

K11 MUSEA – SILICON VALLEY OF CULTURE

Brand Strategy, Consumer

Establishing a luxury fashion brand in the Hong Kong market

Tsuchiya kaban

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Let's Stay in touch

Let's Stay in touch

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