Tag: Brand Strategy

Automotive, Brand Strategy, Hong Kong

Creating a local connection for an international brand through media relations

BMW X Formula E

Brand Strategy, Hong Kong

Boosting university student recruitment from the APAC region

Yew Chung College of Early Childhood Education

Brand Strategy, Consumer

Establishing a luxury fashion brand in the Hong Kong market

Tsuchiya kaban

Brand Strategy, China, Launch Strategy

Relaunching a global design brand in Greater China

Hassell

Brand Strategy, F&B, Launch Strategy

Revitalising an F&B brand for a new restaurant launch

ZS Hospitality GROUP

Brand Strategy, Digital Marketing, Influencers Engagement

Localising a digital-first global campaign to drive the marketing funnel

SK-II

FWD x Special Olympics Hong Kong - Sinclair case study

Brand Strategy, Collaborations, CSR, Storytelling

Sharing CSR brand values through an experiential and digital marketing campaign

FWD

Seedlip Hong Kong - Sinclair

Brand Strategy, Product Launch, Thought Leadership

Launching a new beverage category in Hong Kong through media relations and industry partnerships

Seedlip

Haagen-Dazs Hong Kong

Brand Strategy, Consumer, Product Launch

Triggering consumer purchases by riding on market trends

Häagen-Dazs

Brand Strategy, Influencers Engagement, Thought Leadership, Travel & Tourism

Reinforcing brand perception

Plaza Premium Group

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