An experienced digital marketer, Zoe is proactive to respond to clients’ needs and has a passion for envisioning and executing effective brand communications. With an extensive influencer network, Zoe is able to initiate engaging conversations for brands through amplifying the power of influencers and digital marketing.

With experience working with travel and tourism, lifestyle and consumer brands, she has garnered concrete insights and implemented effective social media strategies across channels via integrated communication campaigns. With her detail-oriented approach and can-do attitude, Zoe is a natural team player who isn’t afraid to take initiative. She has an innate artistic streak, leading her to devise engaging social media strategies.

Born and raised in Hong Kong, Zoe is fluent in Cantonese, Mandarin and English. Zoe obtained a degree in Business Administration from the Chinese University of Hong Kong, majoring in Marketing. With an enthusiasm for languages, she also speaks intermediate Japanese.

I’ve always wanted to travel to… “Peru, to visit Machu Picchu for its astronomical alignments and panoramic views. Stunning scenery always soothes my mind”

My favorite spot in Hong Kong is… “Aberdeen, where I have lived for years. Especially the Aberdeen Promenade – the fishermen and the sea remind me of my childhood when I would spend whole days with my family on the waterfront”

When I was growing up, I wanted to be a… “An interior designer. I love to decorate my room and draw sketches of houses”