Valerie possesses an integrated mindset when it comes to developing strategies for clients. Through combining PR, social media, influencer marketing and experiential campaigns, Valerie set’s out with the objective to deliver real business results and messages that resonate with audiences.
With exceptional communication skills, Valerie has strong relationships and a vast network of media and KOL contacts throughout China. Valerie has worked with brands in a variety of sectors, including consumer lifestyle, travel and hospitality, and has experience in delivering events from large to small scale, narrative development, short film creation and production.
Valerie gained her Master’s degree from the University of Southampton in the UK, with a major in Global Branding and Advertising. She is fluent in Mandarin and English, and is conversational in Korean.
I find my inspiration from… “Any kinds of visual art and the skills/technologies to create them.”
The best campaign I have worked on is… “MSC Bellissima Naming Ceremony in Southampton, which was a carnival with global reach.”
On the weekend, you usually find me… “Admiring various exhibitions in museums.”
Initially designed for sharing reviews and tips on beauty and fashion products, RED users are now sharing on their daily lives, travel destinations, and lifestyle as well. Valerie Wang shares her tips on how brands can partner effectively with the platform.