Sai Roshini Daswani

Director – Client Strategy, APAC

For the past decade, Sai has been a key member of Sinclair, growing her career alongside the agency. She joined the business when it was still in its startup stage and has helped shape it into a multi-award-winning and widely recognised agency in Asia.

As agency leader for client strategy in APAC, Sai focuses on driving agency growth, delivering top-notch client servicing and leading next-gen talent by example. Solutions-focused and multi-skilled across the integrated PR spectrum, Sai applies her understanding of industry complexities, socio-economic impact and shifting generational audiences across the region into everything that she does. She is responsible for driving the agency’s multi-market growth across APAC as it continues to be on an upwards projection, steering a team of over 30 individuals in Hong Kong, Shanghai and Singapore to success.

Sai is an active member of the PRCA APAC Equality, Diversity & Inclusion Committee, involved in key industry developments and conversations as the topic continues to evolve. She was named PR Leader of the Year by PRCA APAC in 2023.

Taiwan-born and Hong Kong-raised, Sai has a marketing degree from Lancaster University. She is fluent in English and has conversational levels of Hindi, French and Cantonese.


If I had a superpower, it would be… “Flight. With friends around the world and a very long bucket list of places to visit, this would totally help save on airfares and allow for easy weekend getaways!’”

I find my inspiration from… “The outdoors. I like to lose myself in time, listen to the birds chirp and watch the sunrise from the top of a mountain.”

The advice I would give to someone thinking about working in PR is… “Be a sponge. Learn about and from your environment, company culture, colleagues and clients. In PR, you definitely learn something new every day.”


Colourful silhouettes of people

Five ways to put Diversity, Equality and Inclusion into practice

Promoting diversity, equality and inclusion in the workplace is crucial. But how do you it? Moreover, how do you even begin the conversation?

Sai Roshini Daswani · 16 Sep 2022

Four mental health questions PR professionals should consider

Working in PR can be stressful, even more during economic downturns. Sai Roshini Daswani, Sinclair Director Client Strategy APAC – shares her key insights on what steps industry professionals can take to create a healthy PR agency environment.

Sai Roshini Daswani · 19 Oct 2021

Creating business impact requires clearly defined objectives

Investing time into clearly defined objectives makes the difference between communications that drives noise and communications that creates real business impact.

Sai Roshini Daswani · 31 Jul 2020
Let's stay in touch Let's Stay in touchLet's Stay in touch