For the past decade, Sai has been a key member of Sinclair, growing her career alongside the agency. She joined the business when it was still in its startup stage and has helped shape it into a multi-award-winning and widely recognised agency in Asia.
As agency leader for client strategy in APAC, Sai focuses on driving agency growth, delivering top-notch client servicing and leading next-gen talent by example. Solutions-focused and multi-skilled across the integrated PR spectrum, Sai applies her understanding of industry complexities, socio-economic impact and shifting generational audiences across the region into everything that she does. She is responsible for driving the agency’s multi-market growth across APAC as it continues to be on an upwards projection, steering a team of over 30 individuals in Hong Kong, Shanghai and Singapore to success.
Sai is an active member of the PRCA APAC Equality, Diversity & Inclusion Committee, involved in key industry developments and conversations as the topic continues to evolve. She was named PR Leader of the Year by PRCA APAC in 2023.
Taiwan-born and Hong Kong-raised, Sai has a marketing degree from Lancaster University. She is fluent in English and has conversational levels of Hindi, French and Cantonese.
If I had a superpower, it would be… “Flight. With friends around the world and a very long bucket list of places to visit, this would totally help save on airfares and allow for easy weekend getaways!’”
I find my inspiration from… “The outdoors. I like to lose myself in time, listen to the birds chirp and watch the sunrise from the top of a mountain.”
The advice I would give to someone thinking about working in PR is… “Be a sponge. Learn about and from your environment, company culture, colleagues and clients. In PR, you definitely learn something new every day.”
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