Rosanna crafts communications strategy that is bold, powerful and always results-focused. A driven PR professional, she is passionate about developing brand reputation and relevance. Her cultural knowledge and dedication to both details and the bigger picture are qualities that have seen her successfully manage international and regional strategy and communication campaigns for clients across a diverse range of industry sectors.
Rosanna has a global perspective and an expansive network, having garnered PR experience working across three continents. With in-house and agency experience, she understands how to collaborate with stakeholders to ensure success.
A leader in the Sinclair Arts team, Rosanna has led communications for a range of arts organisations internationally. A specialist in cultural communications, she has made a significant contribution to Hong Kong’s international profile as an arts hub, running meaningful campaigns for major cultural projects and bringing her flexible and creative strategies into action. Career highlights include leading corporate campaigns, world-renowned exhibitions and institutional collaborations.
A graduate of Edinburgh University, Scotland, with an MA in History of Art, Rosanna is a powerful communicator in her native English.
My favourite spot in Hong Kong is… “The Kennedy Town pier. It is such a melting pot of people and a great place to watch the sunset over the pulsing Hong Kong harbour.”
When I was growing up, I wanted to be… “A ballerina. I suppose it was an early identification of my need for an injection of grace and elegance – I am still growing up.”
The thing I love about my job is… “The people I work with. Quite simply, they are awesome!”
One of the many outcomes of the global Covid-19 pandemic has been an urgent need across industry sectors to change the way they interact with and engage their audiences. The art industry has been no exception. Across the board, institutions and galleries have had to pivot to digital content, creating programming to reach audiences in a locked-down, socially distanced world.
Rosanna Herries on three events Hong Kong art lovers can’t miss during Hong Kong Art Gallery Association’s Art Week – Autumn Edition