Raphael Blet

Executive – Content

Trained as a journalist, Raphael’s passion for storytelling over the years has anything but dwindled.  Raphael is inspired by the unexpected, ready to sail through unknown waters. Having written for various publications, he believes that even boring stories can be transformed into engaging ones, so long as they are given “the right spices,” to use his words.

As a Content Executive, Raphael drafts Sinclair’s English language content and assists the client supporting team in ensuring the flawlessness of copies, ranging from press releases to social media posts.

Born in France, Raphael grew-up part of his life in Hong Kong, a city which he now calls “Home”.  Raphael pursued a Bachelor of Journalism at Hong Kong Baptist University. He speaks English, French, Turkish and has basic German skills.


On the weekend, you usually find me… “exploring unknown landmarks.”

I find my inspiration from… “my surroundings.”

Top trend I see in the next year are… “regionalisation of businesses, ideas and travel.”


Enticing media with engaging press releases: an informal manual

Sinclair’s Content Executive Raphael Blet shares his key tips on what makes press releases attractive in an environment dominated by online platforms.

Raphael Blet · 31 Aug 2021
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