Articulate and highly creative, Novy is a strategic thinker with outstanding problem-solving skills. She shows strong ownership and expertise in project management, can juggle several projects at the same time and, under pressure, Novy will rise to the occasion and produce exceptional results.
Novy is experienced in both public relations and corporate marketing and has a history of working with diverse clientele including luxury skincare and lifestyle brands, automobiles and FMCG. She is an all-round team player who specialises in both event ideation and management as well as creative integrated communications strategy.
Born and raised in Hong Kong, Novy is fluent in Cantonese, English and Mandarin. She gained her Bachelor of Arts degree from Penn State: The Pennsylvania State University.
My hidden talent is… To wake up on time, without any snoozing! Even if I’ve only had two or three hours of sleep.
On the weekend, you usually find me… Walking my dog in the dog park or enjoying sunbathing if it is summer.
The thing I love about my job is… The uncertainties and newness. There will always be surprises, no matter how detailed or comprehensive your planning is. It’s challenging. I love it.
With diverse cultures, languages, and consumer behaviours, Asia presents unique opportunities and challenges for brands seeking to leverage the power of influencers. Explore the top eight influencer engagement trends that are shaping the landscape of influencer marketing today.