Results-driven, detail-oriented and a natural communicator, Niki knows what it takes to turn great ideas into reality, delivering memorable campaigns for her clients. Niki is a storyteller who prides herself on conveying brand messages with creativity and integrity. Curious about the rapidly changing world of digital communications, Niki stays up to date with the latest industry and tech advancements, ensuring she’s always an early adopter and spotting new opportunities for her clients.
In addition to traditional communications and digital marketing, Niki is also a crisis comms pro. Being a natural problem solver and a quick thinker, she is always ready to handle issues with efficiency, poise and a smile.
Fluent in both Mandarin and English, Niki obtained her Bachelor’s degree in Business English at Hankou University.
The thing I love about my job is… “There are always new things to learn and new challenges to find solutions for.”
On the weekend, you usually find me… “At home with my gorgeous cats.”
My favourite cuisine is… “Anything that my grandma makes for me!”
When seeking to expand in the Chinese market, brands consider several factors. In Mainland China, there is one that goes above all others: online presence.