Natalie Chan - Sinclair

Natalie Chan

Senior Executive - Measurement & Insights

Natalie leads the insights team at Sinclair, ensuring that the latest research and analysis is at the forefront of the agency’s work. She oversees client monitoring, making sure that the team is in the know on the latest news and trends that matter.

Natalie is an explorer, and brings this natural curiosity into her work life, proving a valuable source of knowledge to all her colleagues.

Born and raised in Hong Kong, Natalie holds a degree in History from Hong Kong Shue Yan University. She is fluent in Cantonese, Mandarin and English.

If I had a superpower, it would be…
“Having a Dokodemo Door. That way I can go wherever I want, and travel around the world without buying air tickets!”

I’ve always wanted to travel to… “Every inch of the earth.”

My favourite cuisine is… “Japanese food! Sushi and sashimi are my all-time favourites.”



The importance of evaluating brand storytelling

Measuring and evaluating public relations outcomes is an essential part of the PR process, allowing for strategy adjustments, analysis of campaign success, and showcases the value proposition and ROI of PR investment.

Natalie Chan - Sinclair Natalie Chan · 17 May 2021
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