Hong Kong-born Kiri Sinclair is a highly regarded thought leader in the Greater China PR industry, Founder and CEO of leading Integrated PR Agency Sinclair, and Chair of PRHK, Hong Kong’s public relations association. A strong advocate and regular commentator for the PR industry, Kiri is also on the Board of The Marketing Society and was recently named Campaign Asia’s 2018 PR Agency Head of the Year. As agency leader, Kiri is responsible for Sinclair’s team first culture, talent development, and the innovative business and client strategy Sinclair is known for across its offices in Hong Kong, Shanghai and Beijing.
Kiri has directed and implemented PR strategies and advised senior clients across the luxury, consumer, corporate and government sectors. She is an expert at developing creative brand building strategies at both a global and local level, strategic events and managing sensitive issues for world-leading clients. Her forward-thinking and creative approach to communications has seen Kiri lead her teams on countless award-winning campaigns, with the agency’s industry-leading reputation reconfirmed when Sinclair was named Campaign Asia’s 2018 Greater China PR Consultancy of the Year.
An insatiable curiosity, passion for life, and dedication to working with individuals and clients that are driving positive change in the world, are the leading forces within Kiri. It is this drive which has seen her organically grow an independent agency – now in its tenth year – of empowered and dedicated team players, an agency with one of the lowest turnover rates in the industry.
On the weekend, you usually find me… “Hiking in the New Territories, followed by a bowl of noodles at a local”
I find my inspiration from… “My incredible team and clients, who teach me to be creative and keep me on my toes. And my mum, she is my superpower.”
The advice I would give to someone thinking about working in PR is… “Be curious, get connected, and find passion in all that you do. Without these qualities, you will not survive.”
As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?
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