A highly regarded thought leader and regular commentator for the PR and communications industry in Asia, Kiri is Founder and CEO of integrated communications agency Sinclair, Board member of both The Marketing Society and PRHK, Hong Kong’s public relations association, and an active member of AMEC. She is a strong advocate for the value of PR-led integrated communications in Greater China and across the APAC region.
As agency leader, Kiri is responsible for Sinclair’s strategic regional growth, team-first culture, talent development, and the innovative business and client strategy the agency is renowned for. She mentors the Sinclair team, who are based out of offices in Hong Kong, Shanghai, Beijing and Singapore, fostering a forward-thinking, creative and solutions-based approach to communications marketing. Kiri strategically advises clients across the luxury, consumer, corporate, government and NGO sectors. She is an expert at developing creative brand growth strategies on both a global and local level and managing sensitive reputational issues for world-leading clients.
In 2018, Kiri was named PR Agency Head of the Year at Campaign Asia’s PR Awards and Agency Leader of the Year at the Mumbrella Asia Awards, which compliments the 75 awards the agency has been bestowed for its integrated agency model and excellence in delivering success for its clients. Recent honours include Greater China PR Consultancy of the Year by Campaign Asia and Independent Agency of the Year by Mumbrella Asia in 2018.
Kiri was born in Hong Kong and earned her MBA from the University of Hong Kong. An insatiable curiosity, passion for life, and dedication to working with individuals and clients that are driving positive change in the world, are the leading forces that drive her forward. It is this which has seen her grow an independent agency – now in its tenth year – of empowered and dedicated team players, an agency with one of the lowest turnover rates in the industry.
On the weekend, you usually find me… “Hiking in the New Territories, followed by a bowl of noodles at a local”
I find my inspiration from… “My incredible team and clients, who teach me to be creative and keep me on my toes. And my mum, she is my superpower.”
The advice I would give to someone thinking about working in PR is… “Be curious, get connected, and find passion in all that you do. Without these qualities, you will not survive.”
As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?
We actively seek and select projects dedicated to building a better future in the communities in which we live, work and play.