Kevin heads up Sinclair’s China operations, working between Hong Kong, Shanghai and Beijing. A razor-sharp PR strategist, ideas man and a former journalist, Kevin possesses an amazing knack for finding the story. Having written for leading newspapers, journals and glossies, he also knows what makes the media tick. He values the power of teamwork, and has established himself as a performer who delivers results. His collaborative approach leads to long-lasting client partnerships, earning him respect from colleagues and resulting in a powerful regional network of influence.
Kevin’s edge when leading a strategic, integrated campaign is his outcome-oriented mindset. Kevin prides himself on providing thoroughly integrated solutions to clients, with consistent messaging across earned, owned and shared channels. He believes that with a clear call-to-action, integrated public relations can launch, sustain and continually evolve brands. Kevin’s holistic skillset and knowledge base are reflected in his work with leading international brands, publicly listed companies, corporates, government organisations and start-ups.
Kevin joined Sinclair in 2012 and has grown his career alongside the success of the agency. As a valued member of the agency’s leadership team, Kevin leads Integrated PR strategy develop for key clients and takes lead on the growth of Sinclair’s China operations.
A Hong Kong native, Kevin earned a degree in Sociology from Chinese University of Hong Kong, and is fluent in Cantonese, Mandarin and English.
Awards and accreditations
I am curious about… “How to be a better man”
In the office, I’m known for… “Being handsome”
If I had a superpower, it would be…. “No need to sleep”
How is the Greater Bay Area initiative changing the game for Hong Kong’s public relations professionals? Kevin Lam shares his thoughts.
Along with a flair for media and influencer engagement, we have a passion for building market relevant brand narratives. This is how we influence the story.