Ken Lyu is among the boldest and most accountable integrated communications consultants working in this emerging and dynamic market today. He has earned the deep trust of his clients by getting directly to the pain points in communications solutions. Insights into both Marketing and Communications enable Ken to offer his clients integrated, flexible and in-depth solutions.
Over the past decade working in the Communications industry, Ken has forged capabilities covering PR and Creative Digital Marketing. A results-driven mindset helps him and his team deliver exceptional outcomes and drive direct business impact for clients. Ken is also experienced in the travel and lifestyle sectors. With his results-driven attitude and desire to succeed, he has successfully contributed to helping clients build and safeguard their positive reputations.
Ken holds a BA in from Queensland University of Technology (QUT, Australia) where he double-majored in Marketing and PR. He is fluent in Mandarin and English.
My favourite spots in SH is… “Yuyuan Road, where Sinclair’s Shanghai office is located.”
On the weekend, you can usually find me… “Sitting on my couch watching a variety show.”
Top trend(s) I see in the next year is/are… “Creative/experiential content and cultural elements will keep dominating the communications landscape.”
China’s 2021 Two Sessions and future development agenda set a positive tone for the cultural and tourism industries. This insights article looks at the opportunities these outcomes present for brands.
China’s Golden Week, which took place in early October, has presented a number of consumer travel trends that global travel brands can learn from, as they stage their recovery and plan for the future.