Ken Lyu

Director – Head of Mainland China

Ken Lyu is among the boldest and most accountable integrated communications consultants working in this emerging and dynamic market today. He has earned the deep trust of his clients by getting directly to the pain points in communications solutions. Insights into both Marketing and Communications enable Ken to offer his clients integrated, flexible and in-depth solutions.

Over the past decade working in the Communications industry, Ken has forged capabilities covering PR and Creative Digital Marketing. A results-driven mindset helps him and his team deliver exceptional outcomes and drive direct business impact for clients. Ken is also experienced in the travel and lifestyle sectors. With his results-driven attitude and desire to succeed, he has successfully contributed to helping clients build and safeguard their positive reputations.

Ken holds a BA in from Queensland University of Technology (QUT, Australia) where he double-majored in Marketing and PR. He is fluent in Mandarin and English.


My favourite spots in SH is… “Yuyuan Road, where Sinclair’s Shanghai office is located.”

On the weekend, you can usually find me… “Sitting on my couch watching a variety show.”

Top trend(s) I see in the next year is/are… “Creative/experiential content and cultural elements will keep dominating the communications landscape.”


China’s 2022 “Two Sessions”: Setting The Tone For Full Recovery And Beyond

Despite of the long-term impact of the Covid-19 pandemic, the Asia Pacific region is on a positive path to recovery and achieving economic stability. China rose out of the pandemic slump and recorded 8% GDP growth in 2021, but this period of recovery is still full of uncertainties, as there have been waves of outbreaks […]

Ken Lyu · 7 Apr 2022

A prosperous outlook for China’s tourism and culture industries

China’s 2021 Two Sessions and future development agenda set a positive tone for the cultural and tourism industries. This insights article looks at the opportunities these outcomes present for brands.

Ken Lyu · 26 Mar 2021

What global travel and tourism brands can learn from China’s Golden Week

China’s Golden Week, which took place in early October, has presented a number of consumer travel trends that global travel brands can learn from, as they stage their recovery and plan for the future.

Ken Lyu · 21 Oct 2020
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