Personable and quick-witted, Joyce prides herself on staying a step ahead of the trends. Joyce has an extensive network of media and influencers which she draws on to ensure that brands she works with shape conversations that matter.
Joyce began her PR life working in the fashion and beauty industries, and has experience rolling out strategic communications programmes for many brands, from mass to premium, and local to global. A true team player, Joyce thrives in the fast-moving nature of PR.
Born and raised in Hong Kong, Joyce is a native Cantonese speaker and is fluent in Mandarin and English. She received a Bachelor of Social Sciences (Hons.) from Hong Kong Baptist University.
If I had a superpower, it would be… “I always thought it would be really cool to be a time traveler. I’d want to see how the pyramids were built or whether Emperor Qin was really a tyrant.”
On the weekend, you usually find me… “At the beach or on a mountain – I just love being in the sun!”
The thing I love about my job is… “The people I meet from all walks of life.”
The pandemic has changed the way in which brands and influencers collaborate, with new factors for brands to consider before embarking on an influencer campaign.