Holly Chan

Associate Director

Holly has a quiet voice, yet her ability to command the conversation is proven in her many years of PR success. A multiple award-winning PR professional, she has been honoured with individual awards at the Hong Kong PR Awards, Marketing magazine’s PR Awards and the Mumbrella Awards Asia, and continues to build her standing in the industry with clever, creative work with wide-reaching impact.

Holly joined Sinclair as a new graduate in 2012, and has successfully shown her savvy moving up the career ladder to a leadership position. Holly’s bold ideas and results-driven mindset guide her in creating strategic direction and implementing novel integrated PR campaigns. Her skills and years of agency experience have seen her take lead across sector, working with B2B and B2C brands in the travel and tourism, lifestyle, consumer goods, luxury and culture sectors.  At Sinclair, she takes the reins on key accounts, leading her team to success time and again.

Born and raised in Hong Kong, Holly holds a degree in Communications from City University of Hong Kong. She speaks Cantonese, Mandarin and English fluently.

The thing I love about my job is…
“Meeting new people and learning cool new things every day. This keeps me passionate about what I do.”

My favourite spots in HK are… “Anywhere that sells Hong Kong-style milk tea!”

The best skills I bring to my PR life are… “Staying calm under pressure. You never know what a day in PR will bring.”


Should brands leverage the ‘Fan Economy’?

The ‘fan economy’ refers to a marketing strategy in which revenue is mainly driven by the fans of the celebrities and their endorsements. In her insights article, Holly Chan looks in to how fan economies can be utilised.

Holly Chan · 12 Nov 2021

Pivot & Adapt: How to stay relevant when the world has changed around you 

With COVID-19 dominating the daily news cycle with no end yet in sight, businesses need to pivot their brand narrative and PR messaging to remain relevant when the world has changed around them.

Holly Chan · 21 Dec 2020
Digital PR - Holly Chan Sinclair Insights

How to put the ‘digital’ into digital PR

What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.

Holly Chan · 23 Nov 2018
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