With over 20 years of seasoned experience in the field, Fay has devoted herself to PR, social/digital marketing, integrated marketing communications, creative advertising and branding design agencies. Sophisticated client service practices have equipped her with comprehensive market knowledge, a keen strategic mind and insightful storytelling expertise. She has worked across the cosmetics, lifestyle, luxury, digital, FMCG, sports fashion, designer homeware brands and consumer electronics industries.

Her dynamic background and efficient matrix of communications intelligence enable Fay to create targeted problem-solving solutions for clients. She is an effective communicator and reliable partner to clients and internal stakeholders. She understands clients’ needs, manages reasonable expectations, supports stakeholders in achieving their goals and inspires her team to deliver quality results.

Fay holds a Bachelor of Art in Mass Communications from the National Taiwan University of Arts and finished her EMBA at the National Taiwan University. She is an excellent communicator and is fluent in Mandarin and English.

My hidden talent is… “Being talkative and hyper without alcohol (while pretending I had a lot)!”

The best campaign I have worked on is… “A media event for a skincare product that was hosted on a three-hour flight from Beijing to Sanya. We invited a celebrity to demonstrate the product’s benefits accompanied by themed experiences, food and decorations in the cabins. It was a challenging yet impressive award-winning PR event. I’m proud to have been a part of this amazing campaign.”

The advice I would give to someone thinking about working in PR is… “Embrace knowledge and challenges. Craft yourself as an insightful, imaginative and inspirational human being.”