Astrid Wu


Astrid is a cheerful and curious team member with a passion for storytelling, the arts and culture. Part of Sinclair’s Shanghai team, Astrid works with both local and international clients to help them achieve their goals in Mainland China.

Prior to joining Sinclair, Astrid led a number of prestigious cultural festivals, having previously served as a Communication Officer for the Chinese Academy of Cultural Heritage in Beijing. Her skills range from event management and media relations, to data analysis and ethnographic methodology.

Astrid earned a Bachelor of Sociology from the Shanghai University, and an MA in Culture Heritage Studies from the University College London. She is fluent in English and Mandarin.

The thing I love the most in my job is…  excellent company culture. Sinclair is a positive workplace where all the employees are valued, supported and nurtured irrespective of gender, sexual orientation or colour. I feel welcomed and accepted in this friendly environment.

I find my inspiration from… music and visual art.  Actively listening to music is crucial to my wellbeing. Rock, classical, folklore, and jazz can keep my writing juices flowing whilst visual arts keeps my mind active and interest fully engaged.

On the weekend, you usually find me… In the gym. I’m always occupied with aerobics and boxing, refreshing my soul and body.


A woman holds a mobile phone in front of her to take a selfie

Best engagement practices on Chinese social media platform RED

RED is one of China’s foremost fashion and luxury shopping social media platforms. The rapidly growing platform provides great opportunities for global and local brands to increase their awareness in China. How can brands build and increase engagement to win on RED?

Astrid Astrid Wu · 23 Jun 2022
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