Naturally curious and with an analytical mind, Annabel’s passion for consumer marketing stems from her love of stories and interest in human behaviour. She is a strong advocate for integrated communications, and believes that a well-developed and executed strategy can leave a lasting impression.
With extensive agency experience in her native Canada, Annabel has worked with both luxury and mainstream brands across the lifestyle, design, beauty, food and beverage, and not-for-profit sectors. She brings with her to Sinclair a genuine passion for storytelling, while her experience building and executing global PR strategies ensures clients’ business objectives are always met with flair.
Annabel was born and raised in Toronto, and she is proud of the vibrant multiculturalism of her home town. Annabel has a BA (Hons) in English Literature and Psychology from the University of Ottawa, in addition to a Master of Professional Communication from Ryerson University. Annabel is fluent in English, Cantonese and Mandarin, and is proficient in French.
My favourite cuisine is… “It’s a three-way tie between Chinese, Japanese and Italian. Though I don’t think I could ever live anywhere that doesn’t have decent Asian food.”
When I was growing up, I wanted to be… “An astronomer. Until I discovered that I wasn’t exactly a star pupil in physics or calculus.”
In the office, I’m known for… “Eating cereal at 5pm and my constant craving for bagels. Is it too stereotypically Canadian to say that I miss the convenience of Tim Horton’s?”
As most parts of Asia are moving towards market recovery, there’s no time like now to assess how your organisation responded to ensure you’re prepared for whatever may come next.