19 Sep 2017

The write stuff: Faber-Castell signs with Sinclair to drive growth in Hong Kong

Faber-Castell appoints Sinclair

Sinclair has been appointed by Faber-Castell, the world’s oldest and largest manufacturers of wood-cased black lead and coloured pencils, to lead integrated PR in Hong Kong on a retainer basis.

The award-winning independent agency will drive brand strategy through creative storylines that bring to life the historic family business and their global leading products. Sinclair will build brand awareness for Faber-Castell through targeted media placement, social media content creation, as well as building exciting cross-marketing initiatives for the historic brand.

Kiri Sinclair, Managing Director of Sinclair, said: “As creatives ourselves, we look forward to driving conversation for Faber-Castell and growing brand presence in Hong Kong. The team at Faber-Castell has a real appetite for engaging with the local market and with their diverse product offering and established brand identity we are looking forward to delivering some exciting results.”

Headquartered in Stein, Germany, Faber-Castell was founded in 1761 and is one of the world’s oldest and largest manufacturers of wood-cased black lead and coloured pencils. They also offer a diverse range of other high-end writing instruments, art supplies and luxury leather goods. With presence in over 120 countries, Faber-Castell is committed to crafting products of outstanding quality, backed by a tradition of innovation and creativity while using sustainable materials whenever possible.

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