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25 Aug 2021

Tag acquires digital commerce agency MoniMedia

Tag, the leading global creative production and sourcing partner to brands and agencies, has acquired MoniMedia, an award-winning experience-driven digital commerce agency. The acquisition, Tag’s fourth since 2019, further strengthens their digital and e-commerce capabilities, enabling the agency to drive more connected brand and customer experiences across channels at speed and scale.

Tag works alongside clients with the goal to offer an end-to-end marketing execution service, from content creation to brand activation and beyond, powered by the latest innovations, advanced data analytics and deep digital expertise. Its clients include renowned brands in various segments, such as Coca Cola, Estée Lauder, GSK and Heineken.

MoniMedia has a proven track record in delivering e-commerce and omni-channel solutions to its global clients. Headquartered in Hong Kong, MoniMedia taps into the Asian market’s rising capabilities as the leader in digital commerce.

As more people use digital means to interact with brands, Tag’s acquisition of MoniMedia is set to further boost the brand’s e-commerce footprint. By combining MoniMedia’s strategy and UX design expertise with Tag’s industry leading creative production services, Tag can drive further business impact for clients on a global scale, delivering meaningful connected customer experiences across channels and platforms.

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