13 Oct 2020

SmileDirectClub launches in Singapore: Sharing over a million new smiles around the world and counting

SmileDirectClub, the oral care company with the first medtech platform for teeth straightening, displays its confidence in Singapore’s consumer market amidst a global pandemic as it expands the company’s direct-to-consumer telehealth platform further into Asia. The NASDAQ-listed and US-based teledentistry pioneer strives to give Singaporeans access to a more affordable and convenient teeth straightening solution that’s equally as safe and effective.

A recent survey revealed that 89% of Singaporeans are concerned about the cost of dental care. Priced at up to 60% less than traditional braces, with an average treatment length of only six months, SmileDirectClub’s direct-to-consumer aligner therapy helps bridge that gap.

“As the global pioneer of doctor-directed clear aligner therapy via our teledentistry platform, we believe everyone should have access to a smile they love,” said Kay Oswald, President of International at SmileDirectClub. “Our launch in Singapore further expands our footprint in Asia and we couldn’t be happier to say that since the launch we have seen an overwhelming response from local consumers. We are excited to partner with Nuffield Dental Holdings to offer this safe yet affordable teeth straightening solution in Singapore.”

“As a world-class technology hub, we are confident Singapore’s consumers and dental care industry will embrace SmileDirectClub’s innovative teledentistry platform as an affordable and convenient teeth straightening solution,” said Victor Tesnière, Director of Southeast Asia at SmileDirectClub.

To get started, customers may visit the website to schedule a SmileShop visit and learn more about how it works in Singapore.