18 Jun 2020

Sinclair turns 11: showing our steel

Since launching in 2009, Sinclair, a fully integrated PR, digital and experiential communications agency, with four offices across the region, has now been in the industry for 11 years. It’s safe to say that we’ve learnt more in the last year than we have in the previous 10 years.


What a year it has been.

Despite the adverse macro-economic environment in 2019, compounded by the Hong Kong protests that began mid-2019, followed by the COVID-19 pandemic from early 2020, Sinclair successfully engaged the team to remain motivated and focused, and responded to our clients’ needs through our ability to pivot and be agile.


Stronger than ever.

The last twelve months has pushed our team to learn, collaborate and grow, making the agency stronger and more united than ever. Our core value, Team First, has served us well; always putting our team’s perspectives, needs and welfare before all else, and we’re pleased to say that we’ve come out the other side with our full team intact.


Work for Good.

In critical times like these, we believe that work for good is needed more than ever. The Sinclair team has doubled down on our commitment to be of service, and devoted more time to NGO’s and charities since the COVID-19 outbreak as part of our mission to drive positive change at home and globally.

We have continued our important work with long-term pro-bono client Mind HK to make Mental Health in Hong Kong matter through an annual always-on and multi-campaign approach. We’ve supported Justice Center Hong Kong on their annual Hong Kong Human Rights Art Prize for the third year, highlighting the importance of their humanitarian mission, and we’ve helped the Special Olympics to share their message of providing opportunities for people with intellectual disabilities to participate in sports.

Our Sinclair Arts team, together with like-mined lovers of the arts, launched Art Power HK in March to support the local arts and culture sector. The collaborative, not-for-profit campaign and digital platform brings together 139 partners from across the Hong Kong arts community, and shows that the arts in Hong Kong are open, active and resilient.


Winning Campaigns for Awesome Clients.

We’ve done great work over the year, even though many of our campaigns were postponed or cancelled. Over the past 12 months, our campaigns for SK-II, Singapore Tourism Board, FWD Insurance, Swire Properties and the Victoria & Albert Museum, P&T Group, UK’s Department for International Trade, WWF Hong Kong and K11 MUSEA have all either won or been shortlisted at local, regional and international industry awards. In 2020 already, our work on ‘FWD Insurance: Hong Kong Story Walk – Miniature Hong Kong at FWD HOUSE 1881’ has been awarded a Bronze at the Campaign Asia PR Awards Asia 2020, a Silver medal at the Marketing Magazine Events Awards 2020, and shortlisted for a number more. Our work in launching New World Development’s K11 MUSEA has been awarded with a Gold and a Silver at the Marketing Magazine Events Awards 2020.

We are honoured to be shortlisted for ‘PR Agency of the Year’ at the Campaign PR Awards Asia 2020, having also been shortlisted for ‘Greater China PR Agency of the Year’ at the Campaign Agency of the Year Awards in 2019 and winning the award in 2018.


What’s next?

We’re not sure what the next year will bring, who does anymore? But we know we’ll carry with us all that we’ve learned this past year to continue delivering exceptional and impactful work for our clients, for our community and for our people.


Thank you for your support of Sinclair over the last year.  We are more grateful than ever.

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