COVID-19 is a global humanitarian, health and economic crisis. The implications for brands are significant and pose a challenge that marketers and communications professionals need to navigate carefully.
Sinclair launches Insights Report ‘Revival Strategies: COVID-19 Recovery Planning for Brands’ as a tool for brand leaders around the world as they develop communications strategy during this time. The insights report presents a roadmap for brands to consider in their response to a situation that is changing daily. Readers will be provided with an overview of expected consumer sentiment and guidance on communications strategies for brands at each phase of the crisis, and along the journey towards recovery. Click here to download and read the full report.
“Your strategic approach to communications marketing and public relations could not be more important than at the current time. Brand reputation can be easily broken in times of crisis if not well managed, but let us not forget that how brands respond to a crisis can also position them and build their reputation for the years ahead,” says Kiri Sinclair, CEO and founder, Sinclair.
With an international team based in offices across Hong Kong, Shanghai, Beijing and Singapore, Sinclair is fully equipped to assist brands with the full spectrum of support: monitoring & insights, crisis & issues management, strategy development, creative campaign ideas, media engagement, social media marketing, influencer marketing and digital activations. For more information or additional assistance to navigate the coming weeks and months ahead, contact firstname.lastname@example.org.
From all of us at Sinclair, we wish you, your family and your team good health and a positive spirit.