28 Jan 2019

Sinclair plans for a year of adventure with international travel and tourism wins

Countless ideas for adventure and new experiences continue brewing at Sinclair as the award-wining agency secures renowned travel and tourism clients in 2019. Strengthening its position as industry leader across Greater China, Sinclair offers expertise and strategy development in public relations, digital, experiential marketing and content creation for tourism boards, tourism destinations, hotel groups, airlines, OTAs and more.

Backed by up-to-the-minute research by a dedicated monitoring and insights team, Sinclair delivers bold strategy to gain real business impact for clients including Singapore Tourism Board, Tourism Australia, Resorts World Sentosa, and Plaza Premium Group consisting of Plaza Premium First, Plaza Premium Lounge and Aerotels.

Singapore Tourism Board has reappointed Sinclair as their PR, digital and social media agency in Hong Kong, extending a six-year relationship for an additional 2+1 years from January 2019. Having collaborated on over 10 award-winning campaigns and counting, Sinclair is excited to continue its remit to drive international visitor arrivals and tourism receipts for the Lion City, ensuring that Singapore remains a top-of-mind destination for travellers.

Tourism Australia has once again partnered with Sinclair in 2019 to build campaigns with a strong storytelling component to attract Hong Kong visitors to Australia, both for leisure and business. Following on four years of success with multiple award-winning campaign across the PR and digital spectrum, Sinclair will continue to work alongside Tourism Australia throughout the year to develop unique itineraries, strengthening Australia’s position as a preferred destination for bespoke travel.

New to Sinclair’s stellar line-up of clients is Resorts World Sentosa, Asia’s premium lifestyle destination resort that spans 49 hectares on Singapore’s resort island of Sentosa. Sinclair will devise and implement content-driven campaigns for the destination, with a strong PR and digital strategy, to boost reputation and visitation.

Plaza Premium Group has appointed Sinclair to develop creative, cross-channel communications strategy tailored for their Plaza Premium First, Plaza Premium Lounge and Aerotels brands in the Mainland China, Hong Kong SAR and Macau SAR markets. A pioneering industry leader in providing premium airport services with 161 locations in 42 international airports around the world, Sinclair will work with Plaza Premium Group to devise bespoke communications programmes for each brand, targeting media and KOLs to drive awareness and footfall.

Founder & CEO Kiri Sinclair said: “The team at Sinclair are passionate about building campaigns that drive action in the crowded travel and tourism sector. We help brands engage with their target audiences through strategy that seamlessly integrates media, influencers and content to increase brand share of voice and drive action.”

Executive Director Kevin Lam said: “Travellers from Greater China are seeing more and spending more, and have increasingly diversified and sophisticated tastes. It is imperative that international brands and destinations understand how best to communicate with and craft experiences for the Chinese traveller. At Sinclair, we are dedicated to staying on top of market trends to direct clients on the best practice to connect with this unique market.”