The ESG focused “Reducing plastic with Baby Shark and Aaron Kwok” campaign with client McDonald’s, with its memorable theme song and sustainability focused Happy Meal Book, resonated with children and families alike and was awarded trophies for Cause-Related – Public Awareness, Public Education and Best Sponsorship/Partnership.
The Campaign Asia-Pacific PR Awards 2023 are one of the most prestigious events in the industry and this year were held on 14 June, unveiling 152 winners across 60 categories. McDonald’s “Reducing plastic with Baby Shark and Aaron Kwok” campaign was awarded Gold for ‘Cause-Related – Public Awareness’, Gold for ‘Public Education’ and Silver for ‘Best Sponsorship/Partnership’. It was a wonderful way to cap the team’s many achievements in our 14th anniversary month.
Sinclair’s Founder & CEO, Kiri Sinclair said, “We are both proud and grateful to have been a part of this important campaign, especially to have supported our client to achieve their business objectives while creating meaningful impact in the broader community. We danced, we sang and most importantly, we made a real difference in reducing plastic waste. These awards are a significant recognition of Sinclair’s strategic and creative capabilities in building value, aspiring actions and achieving important ESG targets.”
“As Sinclair celebrate its 14th anniversary this month, there is no better way to honour our team spirit and hard work than receiving industry-wide recognition that shows the strength of our client partnerships, integrated strategy and creativity – all while doing good for our community. Well done, team awesome.”
The campaign was part of McDonald’s Hong Kong’s commitment to creating an impactful city-wide sustainability movement and raise awareness of sustainability through Action & Education targeted at children, families and customers of all backgrounds.
The campaign featured celebrity father Aaron Kwok as Green Ambassador and a cross-over music video with world renowned Baby Shark, to introduce the launch of wooden cutlery and encourage customers to make more sustainable choices. Happy Meal storybook sets were also created and saw a large number of customers eager to redeem them – and educate themselves and their families on the importance of sustainability.
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A big thank you to our wonderful clients, partners, supporters, and our awesome team members for another successful year for Sinclair in our work across Asia. From our offices in Hong Kong, Shanghai, and Singapore, it is a pleasure to be able to travel and visit you all around the world again!