17 May 2021

Rémy Cointreau China takes the stage at first China International Consumer Products Expo


Rémy Cointreau, one of the global leaders in the high-end liquor and sprits market, showcased all of its iconic brands at the inaugural China International Consumer Products Expo (CICPE) in Hainan. Rémy Cointreau exhibited brands such as the legendary LOUIS XIII, Rémy Martin Cognac Fine Champagne, Cointreau Liqueur, Bruichladdich Single Malt Whisky, The Botanist Islay Dry Gin, amongst others. This participation reflects Rémy Cointreau China’s support for the establishment of the Hainan Free Trade Port, which offers new consumer opportunities, and conveys its consistent focus on the Chinese market and commitment to long term development. These goals are pursued while adhering to a high-end, client centric and consumer-oriented digitalization strategy to bring more high-quality products and services to Chinese consumers.

For the occasion, Rémy Cointreau China took “Presenting Prestige Brands in Hainan, Offering Prestige Liquors for China” as its theme, and focused on the Group’s core value of Terroir, People and Time to showcase its exceptional products and services. At CICPE, the company exhibited a variety of recently released high-end hero products, including LOUIS XIII Time Collection: Tribute to City of Lights – 1900, Rémy Martin XO Cognac Fine Champaign and Rémy Martin CLUB 35th Anniversary Limited Edition which was duty-free exclusive previously. Alongside these were displayed Cointreau Liqueur, which is beloved by cocktail artists, and the rich in herbal extracts Botanist Islay Dry Gin as well as Bruichladdich Single Malt Whisky. The Group also brought its recently released Rémy Martin CLUB Cognac Fine Champagne 500ml City Light Series, which were exclusively released via e-commerce channels. The booth incorporates three major zones, including a tasting area with a bar, product displays with introductions and interaction games, and also a VIP room. The overall design included elements of glittering gold, terroir silver-grey, and classic black, visualizing the Group’s classic heritage across the centuries and demonstrating how it brings exceptional products from its origins to Chinese consumers. Meanwhile, the onsite design and activities allowed guests to experience a sensory and immersive brand story by smelling, tasting, touching and feeling.

The CICPE facilitates the Chinese people’s yearning for better lives and meets the huge demand for high-quality products in the domestic market. Rémy Cointreau Group leveraged this platform and the polices of the Hainan Free Trade Port to further demonstrate its comprehensive strength and leadership in the imported spirits industry to Chinese consumers and industry partners. The company will also continue to support the joint development of China’s imported consumer goods and high-end market, and enhance the digital brand experience.

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