Plaza Premium Group, the world’s largest independent airport lounge network, celebrates its 20th anniversary with the launch of a new lounge concept, Plaza Premium First, in Hong Kong International Airport. The exclusive brand redefines and curates the airport lounge experience with personalised hospitality designed to meet elite travellers’ discerning needs.
Designed by award-winning Hong Konger Kinney Chan, the lounge has been imagined as a calming oasis for travellers to escape the hustle and bustle of the busy terminal. Natural materials, soothing colours, and artwork including a large forest mural have been installed to create a tranquil and serene ambiance. Whether sitting back with a premium whisky, indulging in a gourmet meal, or soothing the senses with a relaxing massage, travellers can curate their own pre-flight experience before embarking on the next stage of their journey.
Operating under a pay-per-use system, Plaza Premium First offers a number of exclusive, best-in-class services. The personalised journey begins with a welcome tour from a Lounge Ambassador, a refreshing TWG tea mocktail, and a 10-minute, complimentary neck and shoulder massage (subject to availability). The lounge is also equipped with private shower rooms coupled with Elemis skincare amenities (subject to availability) and complimentary Wi-Fi to ensure a seamless, comfortable experience for travellers. Infinity Rooms, each hosting 20 guests or more, offer a customised hospitality experience with flexible VIP or meeting package options.
The lounge introduces Plaza Premium Group’s newest table-service restaurant, Primo, which offers à la carte dining with seasonal made-to-order entrées, all-inclusive and self-serving hors d’oeuvre, and breakfast options. Guests looking to unwind with a beverage can enjoy the offerings at AeroBar, which features an extensive whisky programme by Pernod Ricard, Lavazza coffee cocktails and TWG tea mocktails.
The launch of Plaza Premium First in Hong Kong serves as a milestone of Plaza Premium Group, commencing the Group’s 20th anniversary celebrations and coinciding with the Group named Skytrax’s “World’s Best Independent Airport Lounge” for the third year in a row. A global leader in premium airport services, Plaza Premium Group, who have presence in over 160 locations and 41 airports around the world, build on their extensive experience to once again raise the bar on high-end airport hospitality services with the launch of Plaza Premium First.
For more information or to pre-book admission prior to arrival, visit www.plazapremiumfirst.com.
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