The world’s most-awarded non-alcoholic spirits brand Lyre’s, known for its innovatively crafted refreshments, has introduced a new ready-to-drink cocktail range, offering individuals alternative ways to enjoy drinking whilst not sacrificing the experience. Launched in Hong Kong just in time for ‘Sober October’, the cocktails are available in a can, providing a convenient solution for those craving a delicious alcohol-free experience anytime and anywhere.
Lyre’s ready-to-drink range features five pre-mixed canned beverages curated as closely as possible to their original cocktail favourites. Flavours include the Italian-inspired orange-based Amalfi Spritz; prosecco-like Classico; and a more traditional citrusy G&T. Adding to its variety, Lyre’s is soon to release two new cocktails: the ginger-based Dark ‘N Spicy and woody American Malt & Cola.
Besides Lyre’s already progressive approach, this series of tipples are vegan, nut and gluten-free, with less than 73 calories per can. The pre-mixed chilled cans can be enjoyed straight away, making them a great companion to bring to leisure activities such as a picnic in the park, an afternoon on a junk, or a movie night at home.
Operating in 51 markets worldwide and constantly expanding, Lyre’s has taken the lead in the non-alcoholic spirits category with an elegantly bottled range of 13 core spirit options, now accompanied by the ready-to-drink cocktail range. The selection is available online for sale, starting at HKD 128 retail for a carton of four 250ml cans.
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