4 Sep 2019

K11 MUSEA, Hong Kong’s Silicon Valley of Culture, ushers in a new era in cultural-retail

Adrian Cheng joins forces with 100 Creative Powers, a collective of Hong Kong and international design talent, to realise a ten-year dream

Hong Kong’s Silicon Valley of Culture, K11 MUSEA, the world’s new cultural-retail destination is now open in Hong Kong. A unique blend of cutting-edge design fused with a celebration of arts and culture, the destination introduces an immersive experience fit for today’s rapidly evolving dynamic customers. A collaborative design effort by 100 Creative Powers which features local artists, architects and designers alongside international names, K11 MUSEA spans approximately 1.2 million sq. ft. that is set to welcome millennials, Hong Kong shoppers and international visitors alike to a never-before-seen cultural-retail concept.

“Where K11 MUSEA stands today has historically played a vital role in the exchange of ideas, and as the confluence of cultures in Hong Kong. It is therefore my vision to reinvigorate this district with 100 creative powers and continue our mission in incubating local and global creative talent – including architects, artists, designers and environmentalists – to make K11 MUSEA the Silicon Valley of Culture that will reshape Hong Kong’s waterfront and become the new cultural-retail destination. K11 MUSEA is beyond a cultural-retail landmark, it is the centrepiece of Victoria Dockside that will inspire global millennials, and facilitate a broader discussion on the interconnectedness of creativity, culture and innovation,” says Adrian Cheng, Founder of K11 Group.


A muse by the sea

K11 MUSEA is the final and most important piece of the 10-year regeneration of Victoria Dockside, and forms Hong Kong’s Silicon Valley of Culture. Conceived as A Muse by the Sea, K11 MUSEA gives the local community and new consumers a space to come together, be inspired by world-class offerings, and form a generation of change makers to enrich everyday life through the power of creativity, culture and innovation. It will be a home for imaginations to run free: a destination that allows visitors to find their muse at every turn.


100 Creative Powers: Cultivating a global design community

K11 MUSEA follows the notion that the muse is limitless, and comes from any form of literature, music or art but can also be found in any corner of the universe. Shaped by 100 Creative Powers, each design element has been carefully curated and invites visitors to slow down, inspire and discover their inner muse.

Led by Forth Bagley from Kohn Pedersen Fox (KPF), James Corner Field Operations and Ronald Lu & Partners (RLP) architecture practices, the 10-storey complex is an architectural design marvel. In collaboration with over 100 local and international design talents, K11 MUSEA celebrates the confluence of a creative community with a timeless design that draws inspiration from nature and the surrounding cityscape. Pioneering names from the world of design, including Hong Kong design firm LAAB, OMA, led by famed Dutch architects Rem Koolhaas and David Gianotten and UK lighting design practice Speirs + Major add to the art and design feat that is K11 MUSEA.

K11 MUSEA’s atrium, the Opera Theatre, presents hundreds of meticulously positioned lights that evoke curiosity and creativity, resembling a galaxy or a mysterious body of stars. Upon closer inspection, the seemingly random lighting forms a spiral highlighting the “galaxy of creativity” within K11 MUSEA. Key features inside the Opera Theatre are the organic and root-like sculpture Escalating Climbers, that weave skywards over two floors towards the heart of the muse – the Gold Ball, a multi-dimensional space for exhibitions and events. Wrapped in gleaming latticework around delicate triangular cuts of glass, the luminous Gold Ball appears to float under the ceiling sculpture, Oculus. The 35-metre high atrium casts a cathedral effect highlighted by feathery rays of filtered sunlight that falls onto the seemingly living structure beneath.


Other key design features:

  • The exterior Green Wall, designed by Bangkok landscape and design studio PLandscape, offers a verdant contrast to the stone façade with a flowing botanical feature that echoes the fluid lines of the adjacent harbour
  • KUBE by OMA, a cube-shaped kiosk around which communal dialogues and shared experiences can unfold. Visitors can take a seat at the cubical stone chairs while enjoying a view of the Hong Kong skyline on KUBE’s aluminium panels with an anodized finish that gives the vista a distinctive golden filter
  • Sunken Plaza, an approximately 2,000 sq. ft. amphitheatre with lighting and water installations, which will provide the backdrop to KULTURE 11

Sustainability is central to the design; K11 MUSEA boasts extensive greenery, enclosed green cabinets of exotic plants to educate the public, rooftop urban farming, and over 50,000 sq. ft. of living walls (equivalent to the surface area of 18 tennis courts). A new benchmark for green design in Hong Kong has been set with the Nature Discovery Park, the city’s first in mall urban biodiversity museum and sustainability-themed education park and host to a variety of rare plants and naturally attracted butterflies alongside an outdoor aquarium.


Hong Kong cultural neighbourhoods of tomorrow

In line with K11 Group’s ongoing commitment to and passion for the growth of Hong Kong’s art scene, visitors have access to over 40 renowned art pieces at K11 MUSEA: a rotating collection of public art and site-specific art that forms one of the city’s largest showcases of public art. A world-class platform for local artists and designers, K11 MUSEA creates a nurturing environment and opportunities for collaboration between local and international talent.

Site-specific artworks include Parrots of Five Colours by Zhang Enli, Big Big Company (Mini Golf) by Hong Kong artist Samson Young and two works by Hong Kong based Adrian Wong. Temporary international works that will be showcased alongside include Van Gogh’s Ear by Elmgreen & Dragset and Hot Dog Bus by Erwin Wurm.

For the street art lovers, K11 MUSEA’s third floor has the entire space dedicated to the city’s most celebrated artists.  The vibrant and playful design by American artist Ron English is featured alongside home-grown talents Graphic Airlines, Parent’s Parents, Simple Bao and Katol @Start From Zero, among others.  The space perfectly reflects K11’s vision in integrating art within a retail complex, colourful murals starts from floor to ceiling to create the most mesmerising backdrop to any photo.  Furthering the experience and extending K11 Group’s passion for the arts, visitors can learn more about the pieces on display via guided art tours and the mobile app.

Visitors will be able to further engage with the creative community via KULTURE11, K11 MUSEA’s dedicated cultural programming which will include live music, dance and theatre performances as well as cultural dialogues.


A new era in retail

Passionate about building a space in which new consumers and communities can thrive, K11 MUSEA is much more than a shopping complex. As part of the new cultural retail concept being spearheaded at K11 MUSEA, retail stores will be curated spaces for globally recognised brands to exhibit their design talent, craftsmanship and heritage as well as showcasing limited edition collections and experiences, surrounded by esteemed works of art, world-class design, gastronomy experiences and a cultural education series.

A number of exciting “firsts” consolidate K11 MUSEA’s pioneering position within the retail landscape. This vision is evident first and foremost by the retail tenants which call K11 MUSEA home, including the largest MoMA Design Store in Asia, the first Fortnum & Mason store and restaurant in Asia, Moda Operandi’s first showroom in Asia, the first permanent location outside of Paris for L’ÉCOLE School of Jewelry Arts supported by Van Cleef & Arpels, and Yohji Yamamoto’s first concept boutique in Hong Kong, among others, including:

  • Alexander McQueen – the flagship store in Hong Kong, with a new design concept
  • GENTLE MONSTER – the largest flagship store in Hong Kong
  • Golden Goose – the first flagship store in Hong Kong and forth store worldwide to introduce The LAB offering: a one-to-one shoe customisation experience
  • LEGOLAND® Discovery Centre – the first learning centre of the world-famous indoor playground within Hong Kong
  • Off-White – featuring K11 MUSEA-exclusive pieces
  • Sergio Rossi – the first store in Hong Kong with integrated online customisation services


Creating a phygital world

K11 MUSEA is changing the role of physical retail, seamlessly weaving in culture, creativity and innovation via disrupted retail models that blend the very best of human-centred online servicing in a bricks-and-mortar environment. This includes the integration of Hong Kong’s first in-mall mobile digital tour and a designated app, allowing visitors to click and collect clothing, make dining reservations and place food orders. The innovative online experience also lets guests navigate the extraordinary art collection, architecture design and iconic furniture displayed throughout the space.


A destination for all

K11 MUSEA is a destination for all ages, with a considered family offering that includes built-in playgrounds and two of the biggest sculptural slides in Hong Kong, custom-designed by Denmark’s award-winning playground designers Monstrum. What to check out on your next visit with the family:

  • Bohemian Garden, a breath taking oasis spread across the two-level rooftop that features an alfresco dining space, mesmerising water feature, and a stunning setting for events such as gala dinners or outdoor cinema screenings
  • Peacock Playground, a lively and colourful attraction perched in the Bohemian Garden consisting of custom-designed play equipment including a reclining peahen, a group of peacocks and the majestic, nine-metre-tall Papa Peacock, who has a flowing tail to climb and a six-metre tubular slide to ride back down on
  • Donut Playhouse, an oval-shaped structure designed by KPF that brings people and nature together in a seamless yet artful way and is home to Donut, a friendly, 10-metre-tall giant which is also Hong Kong’s largest indoor slide in a shopping complex, welcoming the young and young at heart to K11 MUSEA.

See you soon at K11 MUSEA!

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