CRYPTYQUES, a Hong Kong classic movie-themed NFT collectible and crypto-quest, will launch in June. The project is spearheaded by creative Hong Kong-based photographer and director Wing Shya, in collaboration with Mei Ah Entertainment Group and local start-up BEAM+ LAB.
BEAM+ LAB is a collective of creatives based in Hong Kong with vast experience in blockchain technology and entertainment, focusing on arts technology that promotes the entry of IP into the Web3 era to build a community through art and blockchain. With CRYPTYQUES, it hopes to defy the norms of the entertainment industry whilst using classic and well-known Hong Kong movies to emotionally connect all generations by inspiring a sense of nostalgia, whilst paying homage to Hong Kong’s cinematic New Wave.
The NFT collectibles were created based on Hong Kong films exclusively authorised by Mei Ah Entertainment Group Limited, a highly reputable Hong Kong entertainment and distribution company. The first drop of the series will be available in the format of mystery boxes in June on CRYPTYQUES’ official website, followed by the auction of an exclusive 1/1 unique NFT. A series of offline events will also be held at Haus of Contemporary in Central to celebrate the launch which will feature exhibits, live performances, workshops, and behind-the-scenes footage.
The specially curated series will be launched in 3 phases: past, present, and future. The first series of the “past” phase will focus on the “7 Emotions”, including Desire, Fury, Fear, Joy, Bitterness, Loathe and Love. Each of the seven emotions is a collection of NFTs derived and reinterpreted from one of Mei Ah Entertainment Group’s movies. The first drop “Desire” is a collection of 1,320 NFTs of classic Hong Kong movie scenes from the 1980s reflecting the strong emotional yearning of “Desire”, recreated as 3D-animated video clips. Featured scenes showcase famous local actors such as Tony Leung, Leslie Cheung, and Joey Wong, instilling a sense of familiarity in Hongkongers, and inviting them to look back at their own culture, evaluate what’s happening in the present, and keep hoping for the future.
3 May 2018
CENTRESTAGE, Asia’s premier fashion promotion and launch platform, returns for its third edition this September.
28 Jan 2021
Art For Everyone @HKMoA is a city-wide art campaign that features artwork from the Hong Kong Museum of Art across Hong Kong’s 18 districts. Between 23 March and 23 May 2021, 100 images of artwork selected from the HKMoA’s collection will be showcased on over 260 billboards, digital displays and transport hubs, in outdoor and indoor spaces, presenting art for everyone, everywhere across the city.
4 Dec 2017
Business of Design week, the leading international event in Asia on design, innovation and brands kicked off in Hong Kong today
