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1 Jul 2017

High design: L’ÉCOLE, School of Jewelry Arts supported by Van Cleef & Arpels, appoints Sinclair Comms

Van Cleef & Arpels

High Jewelry Maison Van Cleef & Arpels have nominated Sinclair Comms to lead integrated PR for their upcoming project L’ÉCOLE, School of Jewelry Arts, in Hong Kong and regional markets.

Founded in Paris in 2012, L’ÉCOLE Van Cleef & Arpels is a nomadic school that offers insight into the secret worlds of jewelry making, with the aim to instill an intellectual and emotional understanding of the spirit of these truly spectacular crafts. The 2017 edition, to be held at PMQ this September, represents the school’s third outing in Hong Kong, and will offer a series of tailor-made workshops and panels for anyone curious about the high art of jewellery making.

This project follows from the successful partnership of Van Cleef & Arpels and Sinclair Comms from earlier in 2017, when the independent agency led PR strategy for the High Jewelry Maison’s L’arche de Noe exhibition.

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