Gusto Collective and Phillips have announced a first to market collaboration between the international auction house and a virtual human, MonoC. The generative, data driven NFT artwork, Drowning in Love, will be sold in Phillips’ upcoming online auction, My Kawaii Valentine, open virtually from 14 February to 22 February 2022.
The unprecedented digital artwork places art collectors at the heart of the creative process; a minimum of 100,000 data points collected live and in real time from bidding on all lots in the online auction will drive algorithms designed to render MonoC’s creative. Generative music by Hong Kong composer Terrence Ma (T-Ma), with whom the artist has collaborated for this work, has been written to complement the work and will unfold as the visual grows. During the seven days of the online auction Drowning in Love will be seen as a live tele-cast embedded into the Phillips’ website, from which viewers can witness the work being rendered by unique datapoints as they are gathered.
Propelled by a desire for continuous exploration MonoC and her creators, Gusto Collective, have engaged the auction house not only to bring the artwork to market, but to explore the full potential of digital art to pioneer innovative offerings within the space of NFTs. As part of the themed auction, My Kawaii Valentine, which celebrates love, Drowning in Love is contextualised by themes of companionship, self-appreciation and sexuality that are explored in nearly 50 works being offered. The algorithmic procedural generation on which the work is based will mean that how each of these lots sell during the auction will directly influence the final form of MonoC’s artistic vision. This artistic vision is anchored in a dual commentary on the vitality love brings into life and some of the more morally compromised aspects of love; obsession, idealisation and delusion.
The Online Auction (My Kawaii Valentine) will open at 9pm HKT on 14 February 2022 and will close at 6pm HKT on 22 Febraury 2022.
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